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Product and design leader

DeepL.com

DeepL is an AI communication startup with over 20k businesses and 1 billion users globally.

• Team leadership: Grew and managed diverse product and marketing design teams from 1 to 35 talented designers and copywriters
• Culture and process: In partnership with analytics team, drove adoption of experimentation and experimentation culture. Trained product and design teams in product discovery and validation. Designed experimentation metrics that reflect business needs and user behaviour.
• Product and design strategy: Driving virality, accounts growth, B2C to B2B pivot and business growth. Strategy on keeping competitive advantage with the rise of AI products and leveraging LLM's capabilities in DeepL’s products.
• User Research: Established a foundation for user research and an insight-driven culture. Created jobs-to- be-done classifications based on a variety of qualitative and quantitative sources to help teams understand the needs of millions of users and drive user-centric decision-making.
• Hands-on work: Product design across the Deepl ecosystem including apps. Launch of Chrome extension and DeepL Write. Data analysis and user research to inform product strategy and decisions.

Senior Product Designer

LeasePlan Digital

Applying design thinking to solve complex problems for an organization going through digital transformation

• Full cycle product design for complex SAAS ecosystem. From product strategy to interactive prototypes and UI design (both apps and web), including supporting 15+ developers during implementation. For web and mobile.
• (In)validating different hypothesis using most appropriate methods. Data analysis.
• Exploratory research and design from new product development
• Helping design and product teams make data based decisions. Driving data informed, customer feedback culture.
• Challenging assumptions; changing mindset from corporation-centric to user-centric and from opinion-based decisions to evidence-based decision
• Setting up and improving team processes driving team performance
• Design system

Team Lead and Senior UX Designer

Booking.com

Leading multi-discipline team (8 people), responsible for logged in users experience on web and mobile. Working with the Product Owner to define and implement product strategy.

Senior UX Designer

Booking.com

During my time in Booking I've been working both on B2C and B2B projects like optimising and preparing for scaling high traffic landing pages or simplifying and improving partner sign up process.

• Identifying users pain points and business opportunities via research (user research, user feedback, surveys) and quantitative data, and prioritising opportunities based on impact
• Working on solutions, both on my own and organising team brainstorms to come up with UX strategy or smaller improvements.
• Splitting design vision into smaller and measurable steps
• Coordinating efforts across multiple teams
• Validating solutions and features via A/B testing and user testing
• Analysing data to interpret results and come up with iteration and next steps
• Mentoring and guiding designers, providing feedback and sharing knowledge, constructively challenging others
• Working with other teams on improving overall product quality
• Improving internal processes

UI&UX Designer, Front-end developer

Boostmate

Boostmate is a startup that is building free and commercial tools for Facebook and Twitter, focusing on social graph analysis and exploration. I was responsible for user experience, visual and interaction design; prototyping; front-end development (HTML, CSS, partially JavaScript) using SASS, Mustache, Bootstrap and Foundation frameworks; email campaign design and markup; landing and promo page design. I also collaborated on project planning, strategy and algorithm refinement.

• Design and front-end development of boostmate applications.
• Design and development of marketing materials, including mail lists, infographics and gamification elements.
• Adaptive design and markup of various landing pages.

Art Director

Web Prime Group

Web Prime Group is a network of informational and entertainment websites targeting women. As Art Director I was responsible for editorial design, email campaigns and commercial projects. I managed a team of 3 designers and freelancers, as well as communications with developers and a marketing department.

• Digital branding and relaunch of Woman Journal throughout all stages, including requirements gathering and analysis, brainstorming and developing concepts, redesigning the visual and user experience — both web and mobile.
• Participated in the redesign of Passion.ru, including interface design for user services.
• Design and art direction for various promo projects from single-page stories to complicated games and sites, including projects for Rexona, Colgate and Yves Rocher.

Senior Designer

Hearst Shkulev Media

Hearst Shkulev Media is one of the biggest publishing holdings in Russia. I was responsible for web projects of Elle and Maxim magazines (over 4 million unique visitors per month in total). I designed editorial projects, email campaigns and commercial projects. I managed a team of 2 designers, as well as communications with developers and a marketing department.

• The digital branding and relaunch of MaximOnline, including art direction and design, prototyping and the designing of user services.
• The redesign of Elle.ru main page and the interface design for the online store.
• Designing and advertising of promo projects from single-page stories and rich media banners to complicated games and sites, including projects for Heineken, Lenovo, Warstainer and Hotmail.

Designer

Iponweb, Actis Wunderman, DesignCoda, Freelance

The part of my design career that no one is interested in