About

From Siberia to Amsterdam

Elena Borisova

I started my “career” as a mathematician but learned that I don’t have the patience to work on abstract concepts that might never get useful (plus, you didn’t really get paid as a mathematician in Russia). Turnes out we’re guilty of it in product development which I aim to minimize.

Later I learned there’s plenty of ways to apply mathematics in real life — I discovered it while being a designer. Luckily there are things like A/B testing and behavioral data to keep me happy.

On the path from mathematician to a designer and a manager I learned a lot about humans and keep learning today. I’m especially interested in decision-making, thinking, group dynamics and keeping ones body and mind in the best shape possible.

In my spare time I like climbing and splitboarding which is ironic given that I live in the flattest country in the world

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