How I can help

How: Culture and process

Set up product design process from opportunities discovery to solutions validation. Help product teams adopt evidence-based product decision making.
Help companies setting up and accelerating A/B testing to create healthy testing practices, coach product teams on experimentation set up, best practices and pitfalls
Build and improve design and agile team processes
Lead teams and projects

What: Product design and strategy

Discover and validate user problems and business opportunities through qualitative research and data analysis
Explore, Iteratively design and validate solutions through A/B testing and user testing. Feed back the learnings and adjust the strategy if needed
Work closely with engineers or contributing to the implementation
Create and evolve design systems

Testing the riskiest assumptions while maintaining speed and avoiding analysis paralysis

Balancing speed and high quality of implementation. We need to learn fast: before creating something pixel-perfect we need to check if it's worth creating

Working around technological restriction — what can we actually deliver short and long term

How I can help

How: Culture and process

What: Product design and strategy

Pixel perfect Real-life design

Including real-life tradeoffs

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